The new face of AI: Instantor launches new visual identity by Essen International


Stockholm, Sweden June 26, 2018: Today, Instantor the Swedish fintech company making financial decisions easy, launches a new global identity designed by Essen International. The new branding, described as Artificial Intelligence conceptualized into visual form, will be rolled out across the company’s 25 markets in Europe, South and North America, and in Asia.

The brief, which was to communicate complex products using text, image and form, and reflect the future of banking solutions, has resulted in a new brand strategy, identity and digital design.

Everything from details such as logo, typography and imagery to the overall structure and design of the website is based on the concept to make the difficulty become easy, and to make abstract, complex data comprehensible and intuitive.

“This is an exciting time for Instantor, we’re expanding on all levels, from our team to our offerings”, says Raiha Buchanan, Chief Marketing Officer at Instantor. “It has been important for us to make sure that our branding represents our greater vision, to democratize the financial industry. Essen has done an excellent job in translating the complexity of our solutions and our deep knowledge of data analysis, to something simple, intuitive and attractive,” Raiha Buchanan continues.

The result of the collaboration is a brand that better reflects Instantor’s state of the art technology and ambition to broaden the financial market by including more groups in society, and to be a cutting edge partner for financial organisations.

“All our projects are collaborations”, says Fredrik Franzén, Client Director at Essen International. “The result depends not only on our skills as a team, but also on the ambition and ability of our clients. Instantor has been a wonderful partner in this respect. They have had a clear vision of where they are heading and have dared to rely on our expertise and experience”, says Fredrik Franzén.

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For more information and interview requests, please contact:
Sabina Schött, Press contact Instantor
Mobile: +46 764191239

More information about the collaboration can be found on Essen International´s site:
3D-images were created together with Andreas Wannerstedt:

About Instantor

Instantor makes people’s financial lives easier and helps organizations to understand their customers´ true financial capacity. With Instantor’s online solutions, financial organizations can increase acceptance, reduce risk, and streamline management. Instantor has 250 integrated banks in 25 markets, with 150+ clients in Europe, South & North America and Asia. Instantor is a Swedish company founded in 2010 with offices in Stockholm, Sweden, Zagreb, Croatia, and Malaga, Spain and employs a team of 50+. In April 2018 Financial Times ranked Instantor as the third fastest growing Fintech in Sweden.

About Essen International

Essen International is a new model design agency specialized in the art and science of transitioning products and services into lifestyle brands. The agency has offices in Stockholm and San Francisco and has been in business since 1984.