May 8th, 2019. Stockholm, 7.00 AM CET. Raiha Buchanan, founder of Women in FinTech (WiFT), and Sarah Kok, founding member of this initiative, have launched the first episode of their podcast. In this episode, titled “How Did You Get Into FinTech,” they share their ambitions for the podcast and the WiFT initiative as a whole. Raiha and Sarah also, share their own stories in this first episode of the podcast, intended to be a regular series.

“Our motivation to start Women in FinTech was that as women in FinTech we have been searching for a clear platform for women to support each other in the industry and we didn’t find one, so we decided to start one ourselves,” shares Raiha Buchanan, CMO at Instantor, in the first WiFT podcast powered by Instantor.

“At our launch event, so many women came to us and told us how important this is and how they have been needing this kind of support from each other; they were wondering why somebody hasn’t already done it” adds Sarah Kok, Brand Manager at Instantor. “The podcast will be a space for experienced voices as well as for newcomers who have a fresh perspective of the industry,” finalises Sarah.

The podcast series aims to increase female representation in the industry by sharing knowledge and experiences, while building a meaningful international network. “How Did You Get Into FinTech” will be the theme of the 2nd. mingle of the Women In Fintech in Stockholm, taking place on May 13th, 2019. To listen to the podcast, please click here.



  • Raiha Buchanan

    Raiha has an impressive track record in the FinTech scene. She joined iZettle in 2013, was responsible for 12 markets and was instrumental in leading marketing launches and growth campaigns in Brazil and Mexico as Global Marketing Director.


    Raiha worked as Global Head of Digital at Bambora, when the company was acquired and went from startup to unicorn in 2017. Raiha has been fundamental in building iZettle, Bambora and Instantor´s brands.


    In 2018 Raiha joined Instantor as CMO where she translates cutting-edge technology into easy-to-understand products and solutions across 25 markets in Latin America, Europe and Asia. In the same year, Raiha spoke at a Google event in Sweden focusing on the future of technology.


    In 2018 Raiha was appointed Expansion Director for the ASEAN region when she also pitched Instantor´s solutions in the Google Cloud stage at the Singapore FinTech Festival.


    In 2019 Raiha founded Women in FinTech with the ambition to achieve a higher gender balance in FinTech in Sweden and internationally.

  • Sarah Kok

    Sarah has been working with tech and social impact in the startup scene in Stockholm since 2016. She joined Instantor in 2018, where she became a knowledgeable FinTech professional with a particular interest in the application of FinTech for the good of society.


    As an expert in the industry, in the last two years Sarah has written numerous blog entries for Instantor and contributed to a number of reports around topics of credit risk management, digital transformation, transactional data based credit scoring and financing inclusion for minorities and vulnerable groups.


    In 2019 Sarah spoke at the Stockholm FinTech Week about sustainable finance and attended the Financial Inclusion Summit in Oslo.  Sarah is a passionate woman in FinTech with a deep understanding of the Eurasian landscape, which has been fundamental in the inception and take-off of Women In FinTech.


    Sarah holds an MSc in Sustainable Development from the University of Uppsala in Sweden and a BA in Chinese and Management from the University of Sheffield. 

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Press contact

Mariana Wille


About Women In FinTech

Women In FinTech provides a platform for women to share experiences and knowledge to become even more successful in a homogenous industry. The vision is to go beyond just the Nordics and provide practical knowledge to women interested in FinTech all over the world. FinTech is reshaping the financial industry landscape, and the full potential of this transformation will only be unleashed with improved diversity. This initiative promotes an inclusive and supportive FinTech environment.  Women In FinTech aims to achieve improved diversity in FinTech, in Sweden and internationally. Learn more at


About Instantor

Instantor helps organisations understand their customers’ true financial capacity. Instantor’s solutions process transactional data from bank accounts, support financial data aggregation and improve credit risk management. Instantor empowers customers to accurately predict the possibilities of defaulting – making credit risk decisions faster, easier, and fairer for all. With Instantor’s fully digitalised solutions, financial organisations can increase acceptance, reduce risk, and streamline credit risk management. Instantor has 300+ integrated banks in over 25 markets, with 200 clients in Europe, Latin America and Asia. In March 2019, the Financial Times ranked Instantor as the second fastest growing FinTech in Sweden. Instantor is the first authorised FinTech by the Financial Swedish Authority (FSA) to operate as AISP under PSD2. Learn more at